Colgate toothbrush promotional stunt backfires at Waterloo - top electric toothbrush

Thousands of people who went to London Waterloo station yesterday to buy free electric toothbrushes were disappointed as the crowd forced Colgate to cancel the promotion "toothbrush swap ".
The giveaway was tracked online and at the front desk.
The page ads in the evening standards, but the promotion was canceled even before it started, as the police informed that a crush on the station would pose a security risk.
Colgate has promised the first 750 people to bring an old rechargeable toothbrush to launch a new model of ProClinical A1500 with a recommended retail price of 169.
But it quickly became apparent that the company had bitten more when it started queuing at five o'clock A. M.