Chinese tech firms look to CES as a launchpad for the U.S. - home appliances manufacturers in china
LAS VEGAS —
All the big names in the tech world have gone to Las Vegas to attend the annual CES conference.
But this year,-
The list includes names that most Americans may not know.
Large enterprises in China are singing fast.
Although there is almost no brand recognition in the United States, personal data points at the exhibition-
In fact, they are trying to make changes at the annual meeting of the tech industry.
As one of the largest smartphone manufacturers in the world, Huawei has been invited to give a keynote speech at the exhibition --
Companies such as Intel and Microsoft have occupied a coveted position in the past few years.
Manufacturer TCL caused a stir by restarting the BlackBerry with a keyboard.
Xiaomi, the smartphone maker, has made headlines by digging out one of Google's Android executives. This year, Millet debut at CES big fanfare.
These companies got a page from the United States. S.
The tech industry's script is to offer a fashion product announcement comparable to the scenes and stage art released by any Apple or Microsoft.
Along with Huawei's announcement of a new mobile phone in its youth --
The target honor line starts at $250.
In fact, when all these companies are trying to create excitement for their products, bright lights and heavy beats have become their standard --
And try to convince Americans to embrace brands they have never heard.
Chinese companies have some of the most impressive booths at the showsoaring, well-
The bright and bright smooth structure is elegantly packed with bright and saturated TVs, smart appliances and almost positive and cheerful waiters eager to explain the product.
The show attracted audiences from the global tech industry and the media, who walked through the booth during the tour ---
Sometimes admit, no, in fact, they are not so familiar with the company.
Analysts say there are several reasons why these companies are working to improve their image at the product show.
First of all, demand in China's technology market has been stabilizing in recent years, they said.
This means companies like Huawei have to seek customers in new locations to continue expanding.
"They can no longer rely on domestic growth," said Patrick Moorhead, president and chief analyst at Moor Insights & Strategy . ". But the U. S.
The market is very different from the Chinese market.
Arthur Dong, a professor at Georgetown McDonough Business School, said that in order to attract customers, Chinese companies are adjusting the script used by Japanese companies in the 1980 s.
"Japanese companies will move to the high-end market to attract American customers," he said . "
He said that China wants to go the same way, which explains why they are promoting their own innovative features at a low price.
Several Chinese companies stressed at the show that their products are as good as their competitors.
A small part of the price.
Huawei Chief Executive Yu Minhong said at the launch of the new millennium mobile phone,
He quickly pointed out that his company's equipment has dual functions
The camera before Apple's iPhone.
Others have a more direct appeal to American wallets.
Executives at television maker Hisense say they want to make high
"Not only 1%" terminal TV, is also available to the public.
Nevertheless, there are still many obstacles that Chinese companies need to overcome, even if they succeed at CES.
For example, even if Apple's enthusiasm for the latest iPhone is tepid, Samsung has collapsed --
Had to recall Note 7 phone due to easy burning of battery
Analysts say Huawei will face a difficult retreat in both companies.
Ramon Lamas, an IDC analyst, said in an email that Americans were "drunk with Apple's iPhone and Samsung ".
This makes it difficult for any other brand
Even Americans already know.
Became very successful in the United StatesS. market.
For Chinese companies with little visibility among American consumers, the challenge is even greater.
In addition, Chinese companies must cooperate with American companies. S.
Operators will distribute their phones, Llamas said.
These arrangements take a long time to resolve and have not yet been set up in a way that leaves a mark on these companies.
Chinese companies are also facing political difficulties in the United States. S. market —
Analysts believe the issue could get worse during the Trump administration. The president-
The elect has repeatedly said that trade policy with China will change during his tenure --
Dong said remarks that attracted the attention of Chinese enterprises.
"These companies know a lot about the political environment,
The incoming president made it clear that it would be another game with the United States. S. -
"China relations," he said.
Here, he says, there seems to be an echo from 1980.
Chinese companies are worried that in the face of Japanese technology and carmakers, the government will issue protectionist barriers similar to those encouraged by American companies decades ago.
In fact, some companies have been boycotted by the United States because they are based in China.
Huawei, in particular, has always been the focus of attention in the United States. In 2012, US politicians questioned whether Huawei was using telecom network hardware to provide spying services to the Chinese government.
Huawei strongly denied the allegations, which were triggered by complaints from the United States. S-
No specific evidence was provided to the public.
But Dong said the allegations could cause trouble for the company to gain a foothold in the United States.
"In addition to the United States, Huawei has achieved success all over the world . "
Other Chinese companies are also looking for American companies, he said. S.
Expansion could face similar problems from politicians.
Their goal is to break into the US market and face some serious disadvantages. S.
Marketing is a key way for these companies to reach their target audience as they continue to do their case so high, analysts say
Performance does not necessarily mean high prices.
Even without a household name, some Chinese companies have achieved early success, says Llamas.
Alcatel, a subsidiary of Chinese giant TCL, became the world's number one.
Most of 2016, four smartphone vendors in the United States focused on improving-
Terminal technology of Tomidmarket phones.
But he is skeptical about whether Chinese companies can make significant progress in this area. important U. S.
The smartphone market is coming
Although Huawei has said publicly that it hopes to surpass Apple in the next two years to become the world's second-largest smartphone manufacturer.
This lofty goal calls for a substantial foothold in the United States.
Moorhead said a more realistic goal could be to make Huawei the third --
The biggest smartphone maker in the next three years. "It's a long-
"In the medium term," he said.
"They still need a few years to make progress. "