china's version of black friday — the world's biggest shopping day — is expected to surpass $20 billion in sales - best air purifier 2016

Hong Kong-based reporter Huang Yinyin bought a space heater worth $120 for $40.
Stock trader he Wei bought a $440 air purifier and a $300 vacuum cleaner for free.
Tech columnist Xie Pu plans to buy winter clothes, socks, laundry detergent, furniture and toilet paper worth up to $3,000.
"We didn't even finish the toilet paper we bought last year, but will buy more tonight," he said . ".
Friday is China's Singles Day, the biggest shopping day in the world. an annual Nov.
Chinese consumers spend a lot of money on the Internet to buy discounted goods.
The data is amazing: Analysts expect Singles Day retail revenue to exceed $20 billion this year, breaking a record $14 last year. 4 billion. (
In contrast, Black Friday brought $2 last year. E-720 billion
Two-day business sales and total sales exceeded $12 billion. )The Chinese e-
The logistics network of e-commerce giant Alibaba is expected to generate 1 during the holidays.
5 billion packs.
So what is this festival, where did it come from, how did it get so big?
What makes Singles Day so important?
Singles Day is not just a shopping opportunity in China;
This is a national activity. Unlike the U. S.
There are not many traditional shopping festivals in China.
No Valentine's Day, Christmas, Black Friday or Boxing Day-
Singles Day is the only channel for consumerism.
And Alibaba. The Hangzhou-
China-based conglomerate controls the rise of the Chinese consumer class.
Power of the Internet-
Turn the holiday into a unique combination of entertainment and business.
This year, Alibaba hired producer David Hill of the Super Bowl and Oscar to produce a television Singles Day party.
Katy Perry, who ran with Democratic presidential candidate Hillary Clinton, was scheduled to be in the headlines, but because of a "family emergency", she was on Thursday.
She announced the cancellation via Sina Weibo, China's most popular microblog. .
There were Kevin Spicey and James Bond stars Daniel Craig at last year's party.
Where did this holiday come from?
No one really knows
The Chinese name of this unofficial festival is "Singles Day", which literally means "Singles Day", a Chinese saying that means single men.
This is also a play on date 11/11, and it looks like there are four branches.
Many Chinese trace the origins of the festival back to Nanjing, the eastern city of 1990 century, when college students decided to celebrate their singles --
But this is as specific as the story.
In 2009, Alibaba began to promote the day as an opportunity for online shopping with a marketing genius.
In that year, the company participated in 27 merchants;
Now, the merchant can't afford to sit.
What does it think of China's economy?
Consumption carnival-a 24-
The dream of shopping online
Suggesting the health of domestic consumption.
This is a welcome sign that China's economic growth has slowed down from a factory-driven economy to a service-led one.
But analysts warn not to read too late
Buy every predictable item from your hands
Weave socks on the ticket.
"The real harvest is very limited," said Jiang Chongwen, a marketing professor at Shanghai Central Europe International Business School.
He said consumers made rash decisions and eventually returned to the third item they bought.
The move will also "cannibalize" future sales, which will make the company more profitable and create wasteland for foam plastics and cartons.
"This is not a healthy phenomenon," Jiang said . "
What does the Chinese government think of all this?
The real problem may be what the government thinks of Alibaba.
On the one hand, Alibaba last year suffered allegations of counterfeit goods in its online market.
Billionaire Chairman Jack Ma spent most of the year portraying the company as an electronic product.
Business success and broader ambitions.
On September, Ma met with Canadian Prime Minister Justin Trudeau during the G20 summit, and the two sides announced the establishment of a digital center connecting Canadian and Chinese companies.
Indonesian President Joko Widodo asked Ma to serve as his economic adviser at the same meeting to help Indonesian small businesses enter the Chinese market.
The moves are good for Chinese officials who are eager to brag about the Chinese economy and show an image of global influence. Whereas state-
On Alibaba's platform, major newspapers spent £ 2015 on counterfeit goods, and this year they took photos of Ma and Trudeau on the front page.
So the answer seems to be: the government is okay with that.
Can Singles Day be international?
Alibaba wants to expand its shopping excuse to become a phenomenon.
The company has launched a test program for shoppers in Taiwan and Hong Kong and plans to target Southeast Asia next year.
The company has made several strategic acquisitions this year, including 1-
Billion stake in Southeast Asia e-commerce
Lazada business group.
Alibaba also works with several American companies.
American companies like Costco, a large retailer, sell goods on Alibaba's platform. The e-
The business giant is trying to attract international attention through its annual Star
Packed Singles Day party.
Basketball legend Kobe Bryant and pop band OneRepublic, broadcast on TV this year, appeared on TV.
Experts say the incident could make headlines, but it is unlikely to translate into global sales.
"These services are really for the Chinese market," said Sean Leishan, founder of the China Market Research Group . ".
"It is not transferable to regulate consumers.
"For those Black Friday toilet paper bargains, Americans need to wait a few more weeks.
Meyers is a special correspondent.
Yang Yinghe and Liu Nicole of the Times Beijing Branch contributed to the report. jonathan. kaiman@latimes.