Can 'wobbly' kids toothbrushes shake the Oral B/Colgate oligopoly? - where to buy electric toothbrush

A 23-year-
The old entrepreneur transformed the children's toothbrush and developed a patented design that would not fall.
Hamish HAART, founder of Rockabilly Kids, claims to sell Europe's first self
Standing toothbrush, hoping that his new products can "eliminate" unsanitary toothbrush holders that often haven't been cleaned for months or even years, become a playground for bacteria and viruses.
"We are doing our best to kill the toothbrush holder," Khayat told The Sunday Telegraph . ".
"This is a disgusting kit.
If a family member catches a cold, all the toothbrushes will touch each other, so everyone will catch a cold.
"So far, about 25,000 of his new rickety toothbrushes have been sold through the children's retailer Jojo Maman Bebe, the online grocer Ocado and Amazon.
"We only went for six months," Khayat said . ". -
The best toothbrush for children and adults returns in a successful business model. The young entrepreneur is ready to earn millions of dollars from the youngest mobile phone maker to win the support of Dragon. Entrepreneurs start a business-
In 2012, although still in the university, but it took two years to market products.
"I want to avoid going into town," he said . "
"I did several summer internships at Rothschild and Royal Bank of Canada and realized that I wanted to leave the conveyor belt.
"He started looking for a business idea and stumbled across ads for a $1 shave from a razor subscription company.
The ad went viral in two weeks, with YouTube hitting 4 million hits.
"I like the idea of a subscription model, but I want a broader market," Khayat said . ".
Looking for inspiration on Google, he found a "swing toothbrush" that won a design award in Japan two years ago ".
"The market has not changed over the years," said Khayat . ".
"Most people still use the same toothpaste as they did when they were young, and while electric toothbrushes are now a big category, manual toothbrushes are still exactly the same.
"The design has not yet been commercialized, so Haiyi decided to contact Chinese manufacturers through the Alibaba trading platform.
"I told them how I wanted it to look, sent some designs and liked the prototype," he explained . ".
There are six brushes in the range, including the boy's astronaut Andy and the girl's Superstar Stella.
The original idea was to create a toothbrush subscription service that sends a new head every three months;
Dental companies recommend changing toothbrushes four times a year.
However, he quickly realized that his products were better than the business model and that CE marked quality assurance.
The bottom of the toothbrush has a weight to keep it standing, which means a high delivery fee.
"I decided to start selling this product in the store," he said . ".
Despite his family's retail tradition, Harat's mother hosted Fortnum & Mason, whose uncle was Galen Weston, the owner of Selfridges, buying his product in front of the buyer was a "nightmare" and "No one answered the phone," Hayat
"So I have to be smart, pay for LinkedIn Premium and call everyone I can call, often pretend that I dialed the wrong number and ask for the right person to be connected.
He proposed passage of £ 4,500.
Sales of the crowdfunding site Indiegogo have demonstrated the market and use freelancer sites to reduce costs.
He swears beside oDesk, people perhour.
Com and 99 design: "When I flew to China to sign the contract, I only spent 800 on the product.
Primark was one of the first retailers to offer toothbrush stock, but Khayat declined the deal, fearing the move would hurt the long-term interests of his brand
Credibility.
"We sell a lot of units, but we don't make anything on almost every unit.
"Supermarket is the holy grail for consumers to start a business --
But Tesco and Sainsbury are reluctant to risk an unconfirmed player.
"Oral B and Colgate have an oligopolistic monopoly and no one is willing to take risks.
"Last year's boot deal was crucial: the chemist was forced to re-order twice before Christmas when the parents rushed to buy £ 6.
Rockabilly toothbrush as a sock filler.
Oral experts say we should change our toothbrushes every three months.
So there are three new heads of Rockabilly products. When Khayat permits, the company's next major breakthrough will expire this year
The first time I know the role of children.
"My characters are lovely but they are not strong enough to compete with Elsa and Olaf [
From the popular Disney animation "Frozen".
"He's talking to Hasbro about using my Pony and Transformers characters.
"We talked to Disney, but Oral B has bought all their licenses," Khayat said . ".
"My Pony movie will be released soon, so we will have the product ready in time.
"The authorized toothbrush will be electric and will flash light and music when used.
"When children have their favorite characters singing to them on their toothbrushes, they brush their teeth crazily," says Khayat . ".
Rockabilly Kids is hoping to sell 75,000 toothbrushes this year, as well as a new organic toothpaste to complement his existing range of products.
Revenue for the current fiscal year will reach £ 1 m.
According to Euromonitor International, the market value of oral care will reach 1.
2bn in Britain by 2018.
Rockabilly Kids has sold its products in 12 overseas markets, from Germany to Papua New Guinea.
Khayat will try to break into the North American market this month.
He will fly to Canada tomorrow to meet buyers at loblaww, the country's largest supermarket chain.
"Canada is closer to the UK market than the US, but like the US, it costs a lot more on oral care than we do," Khayat said . ".
Khayat wants to build his brand as soon as possible before the big company grabs his design: "We 've done our best to protect it, but these are big companies.
We have to fight for the last penny.
The entrepreneur hopes his company will grow into the world's leading children's toothbrush brand.
Like his toothbrush, he was always able to stand up directly despite some wobbling moments.