c'mon, get happy, but the calm will take some cash - neck massager machine

Jennifer alseviyan
2005 Judy Forsyth can buy a luxury car with the money she spends every month on relieving stress. Ms.
Silicon Valley computer consultant fusse pays nearly $500 a month for spa, massage, incense and yoga products.
She spent $160 on a game that uses bio-feedback to help meditate.
"The rent is on top," she said . "
Fortis, 45, recently spent $10,000 on a trip to India for peace and relaxation.
"It's crazy in Silicon Valley;
The pressure is incredible.
Sometimes it's really hard to sit down and meditate. "People like MS
The longer-working hours and greater workload of Fortis are a major force in driving a profitable new market centered on relaxation. Time-
Pressed Americans are increasingly looking to buy their serenity from shelves, and countless companies line up to sell them in the form of personal consultants, professional video games, vitamins, yoga, massage, etc. , self-feedback
Help with books and hypnosis training.
According to data from the Institute of Natural Marketing, a consulting and research firm at Pa Harleysville, 2003 of Americans spend $36 billion on relaxing products.
The list of possibilities is very long.
A $20 pen from RedEnvelope.
For example, there is a massager and a body pressure point chart at the top of com;
It promises to relieve headaches and stress.
The French door offers a fine-service meditation pad for $95.
Net, and recycling machinery--
Chair with cushion ankle and electric control--
$165, designed to stimulate blood circulation and ease muscle tension.
Learn meditation.
Com offers pendant jewelry for "Help your personal energy.
"Advertising while these products may benefit buyers, at least one critic questioned the size of the market that came up to meet the American desire to relax.
"No matter what kind of problems we have, there will always be someone offering a product as a solution," said John de Graaf.
Affluenza: all-
Consumer epidemic
"Advertising" as overworked and overstressed Americans, we suffer from time poverty, he said. ".
"Part of the reason is that we are overconsuming and always want more and more.
But in an uncertain economic situation, many people, including Hillary Clinton
Forsyth, I feel more pressure at work.
She said she often sacrificed her personal time out of fear of losing her job.
"If I get fired, it will be difficult to get a job," she said . ".
This tension has created an open market for many businesses.
The Centerpointe Institute, a company in Beaverton, Ore.
Offering Holosync, a set of CD for $160 with rain and Tibetan ringtones, when heard through headphones, promises to create new neural pathways between the left and right hemisphere of the brain to improve memory, reduce anxiety and stress.
The person who bought the first CD package from the company and then got multiple pitches by mail to buy other products.
Bill Harris, founder of Centerpointe, said his company has 25 employees and sales will reach $10 million in 2004.
Rob Deming, Philadelphia's tech manager, bought a 10-
On eBay, the CD set of the holographic Sync system was purchased for $65. He liked it.
Because he bought the unused CD, he was able to register with Centerpointe as a new user.
But he said that the subsequent marketing campaign received emails every few weeks, promoting books, CDs and other meditation products, which annoyed him.
He said the whole 12-
He was offered a $3,500 horizontal holographic Sync Project.
"This is really a mistake ,"Deming said.
He said he spent $600 over the past two years buying a variety of other less expensive meditation CDs.
"You can walk into the local Barnes & Noble and find a series of CDs," he said . ".
"It costs $15, not $3,500. "Mr.
Harris, founder of Centerpointe, said this additional marketing is only part of the business.
"If we send you what you want, you buy it.
Throw it away if you don't want it.
Mr. advertising.
Centerpointe provides 10 follow-up services to new customers, Harris said
He provided a letter of support, a copy of his book and a set of six free CDs with a recording of the conversation he provided.
"We sent them a lot of extra stuff," he said . ".
Another wild God company in Eldorado Springs, Colorado.
, Developed a video game "journey of wild gods" to teach breathing exercises and meditation.
$160 with three clips
On the finger display that plugs into the computer and measures the heart rate and sweating level.
Players rarely use the keyboard, but rely on control breathing to complete various scenes in both caseshour game.
For example, players who can successfully relax their heart rate by taking a slow deep breath will master the juggling ball in the Mediterranean courtyard and continue on the next mission.
But those who can't relax will cause the ball to fly out of the screen.
Kurt Smith, founder of Wild God, said he has begun to create a tool that people can relieve tension without leaving their desks.
"People's minds are constantly spinning," he said . "
Smith is a yoga enthusiast and medical device entrepreneur.
"They are looking for a way to stop.
"Wild God has sold 25,000 games since its launch in last January.
The next version of April will allow up to 18 people to play simultaneously on the Internet.
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A new kind of expert has emerged, by providing workshops and-on-one counseling.
More and more people make a living as a "life coach", "Health Coach" or "spiritual coach", providing a variety of services, such as identifying sources of stress or organizing living spaces.
Typically, three or four coaches charge $300 to $500 a month.
Minutes call and some short emergency calls.
Ronni Sandroff, head of publishing, spent nine months directing her to write novels for about $3,000 to stimulate her creativity.
She said the coach helped her realize that stress prevented her from achieving her goals and that most of the pressure came from work.
"My work has lost my feelings . "
Sandlov lives in Fort Lee, NY. J.
"Once we have solved the pressure, I have liberated my ability to do other things.
It's really worth it.
This is the most profound change in my life since my daughter was born, she is in her 30 s.
"Advertising some groups, such as the International Federation of coaches, to provide coaching certification, usually requires a year of study, including weekend seminars, telephone calls --
Class based and final testing.
Pressure from other experts
Relief seminar, teaching everything from graffiti to hypnosis.
"Hypnosis is really the root of the problem," said Mark Gagnon, a magician at Vt Montpellier . ".
He charged the company $1,000 to $3,000 for the seminar he hypnotized his employees.
He also sells a CD that people can hypnotize themselves by listening to at home.
"Stress is usually a subconscious thing," he said . "
"A lot of products cover up the pressure.
"In Los Angeles, Professor Carol Ross Edmunston's seminar on graffiti is designed to allow people to live in the present moment with pen and paper, forgetting the concerns of the future or the past.
"At these workshops, I really made you think, really let you see if you really have a strategy to deal with the confusion and how you deal with it," she said . "
Edmund, 56, survived breast cancer twice and sat in the doctor's waiting room to discover the potential for graffiti relief.
She said she was not motivated by money when holding a corporate seminar.
"My life doesn't depend on how much money I make," she said . ".
"I will work within their budget.
"Only a few coffee gift cards and thousands of dollars were received for her seminar. Ms.
So is Edmund.
Author of "create while waiting: a graffiti book for all ages" for $12. 95.
Still, she realized that excessive market forces were gathering.
"Marketers come up with a lot of gimmicks when they see the problem," she said . ".
"The pressure will not disappear. It's a fast-paced world.
"For those who pursue tranquility, there is almost no end to the variety of products available.
This is a sample.
Learn to breathe in the advertising scent of meditation.
Com sells a $20 fragrance "whiffer" that looks like a wooden pen but is actually a "personal aromatic inhaler" which is said to enhance your awareness and give you
"Hot Stone gam.
Com sells sets that heat 50 polished massage stones and place them along the back spine.
The $225 suit is expected to reach the press point, "ease the tension, calm mind and spirit, and remove toxins from the body.
"A $39 machine for Relaxor uses battery power to flash any of the seven-color lights in a crystal ball, playing some relaxing sounds and jumping from the bottom of his heart to birds.
The natural sound massage system Brookstone offers soothing sound for $60 and has two speakers on top of the neck massager.
When you ease the tension around your neck, you can hear the sound of rain or waves.
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A version of this article appears on page 3003007 of the National edition on January 9, 2005, with the title: money on Sunday: expenditure;
Come on, be happy, but calm needs some cash.