Burst Brings An Innovative Model To Subscription Toothbrushes - best electric toothbrush for kids

Like most success stories, it begins with an idea.
Hamish Khayat, founder of Burst, a subscription toothbrush company, said: "One day, I decided that it was wrong for my toothbrush not to stand up . ".
But that's not how Burst started.
After his frustrated epiphany-a UK native --
An astanding toothbrush was made for the 19-year-old.
"I have been asking myself, do I have to stay in dentistry all my life?
I always said no"
But he said he "agreed" to start generating serious enthusiasm for the toothbrush and oral health industry, especially when there are problems with prices and distribution.
More than seven years later, Khayat is ready to grow his toothbrush.
Explosion of professionals-
The results sonic toothbrush subscription service was established in 2017 and launched a beta version in August, which was launched in October.
Toothbrushes are available online for $69.
$99 or $39 through dental professionals. 99.
After the customer signs up, a new brush will be received every three months for $6.
The initial price of the toothbrush is very important for the business as Burst tries to be consistent with dental professionals and goes through the middle --man (
Like shops, delivery trucks, etc. )
This may lead to higher prices.
Many professional quality electric toothbrushes are expensive.
Most Philips Sonicare toothbrushes cost more than $100 (
More than $200 a few)
And a single model from Oral-
B can vary depending on the retailer.
With his manufacturing experience at the early toothbrush company, bukhat saw a potential way to reduce costs by reducing the middle part
People in its distribution pattern.
Of course, Burst is not the only company to change the distribution model.
Companies like smiledirectclubbanddollar Shave Club are also making money by adjusting this model and reducing middlemen.
Burst's distribution model relies heavily on dental healers as sales staff.
But Khayat soon pointed out that this is not a direct selling company ---
No one ever needs to buy in order to sell the product. "I never want [anyone]
"It's out of pocket," he said . "
The way it works is that the sanitary can register the burst toothbrush and use it, after reviewing their experience and paying a fee --
The time fee for registration is $20 and they can start recommending patients to use it.
Patients who register the health staff recommendation code will receive a discounted price and health staff, receive a sales commission that they can track through the iOS or Android app.
So far, there are 10,000 dental and sanitary workers on board and users.
In addition to selling products, the dental health care teacher also played an important role in product development in Burst, Khayat said.
There are more than 6,000 people in an online group and if Khayat asks about changes that should be made to aproduct, he gets hundreds of responses.
"If I ask a question about bristles, I will go online and we will chat, which is incredible because they gave me 40-
"So many years of experience," he said . "
The explosion is exquisite and mature-style;
In fact, Khayat says this is partly inspired by Phillips Sony clay.
It has matte black or white with three speeds (
Whitening sensitive gum massage), and a two-minute timer.
However, there are significant differences in addition to other toothbrushes ---
Especially its subscription.
Rival Quip.
First of all, Burst has three different speeds, compared to 33,000 of Quip, the previous one is equivalent to 15,000 sonic vibrations per minute.
Secondly, the bristles are coated with binch-
Charcoal from Japan and Geshan.
"The difference between us and Quip is that we focus more on the product," he said . ".
He means that while on the surface the two companies may look similar, burst focuses on attracting dental professionals, quip has been focusing on targeting consumers through advanced social media campaigns on Facebook and Instagram.
"I just feel like I'm working on a product that both a health worker and a dentist believe in, and it's good for people's teeth.
We use a similar model, but I don't believe it. Quip]
We can use our model.
"When it comes to charcoal bristles, it is said to have the benefits of absorbing bacteria, bacteria and removing plaques, although Khayat admits that when it comes to understanding whether charcoal bristles are active or wear to teeth, this is "early ".
But, he says, its contribution to the softness of the bristles is unquestionable.
"We have a very powerful motor. . .
But if I had hard hair, I would [have to]
Make my motor softer
But we have the soft bristles that we can have with this charcoal ,[and]
It is a great benefit to us.
"The bristles are really soft and the motors are strong.
In the first week I used, I was surprised to find out how longminutes felt.
Two minutes is a typical suggested time to brush my teeth, and when a minute passes, I finally understand how inadequate my own oral regimen is, but it seems to be forever. Burst's two-
The minute timer is 30-
The second interval lets you know how much time is left.
My second initial reaction to the burst was how powerful the motor was. -
The sound wave vibration of 33,000 times per minute is absolutely strong.
In the first week, it caused a little pain in my gums (
No pain though)
, They bleed a bit even in sensitive or gum massage mode-
Just like when you first start cleaning your teeth with dental floss, you bleed, and any dentist will tell you that if you do this all the time, this will not happen.
But as my teeth and gums adapted to this uncomfortable feeling, I left a squeaky clean feel and pearl-like teeth that I liked.
Also, I recently had a small gum surgery and was happy to find that I could use my toothbrush without any pain.
Burst currently also offers whitened toothpicks and develops more products throughout the year, including rose gold toothbrushes and toothpaste, Khayat said.
There are also some ideas for popping dental clinics.
"We have different plans in terms of dental practice [s]--
Not through acquisitions, but by turning the dental clinic into a studio ---
"This is a big plan for us," he said . ".
Before that, you can book online for $69.
$99 or $39 through dental professionals. 99.