Brushing Their Teeth Until Scooby-Doo Says Time’s Up - electric toothbrush offers

By JANE L. LEVEREAUG.
The advertising commission hopes to encourage children to brush their teeth.
Give them something to see when they do it.
The program is part of a new multimedia public service campaign to promote children's oral health, supported by the Council and the alliance of more than 30 dental organizations.
The campaign is aimed primarily at parents and caregivers of low-income families
Income families and highlight how important it is for their children to brush their teeth twice a day for two minutes.
In order for the event to attract children, the event provided two
Minutes video provided by Cartoon Network and my Kazoo, kids can watch on their smartphone or other mobile devices while brushing their teeth.
Video ads-
Including Scooby-
The story of Doo and Tom and Jerry, and the entertainment of the dream jam band --
Not directly related to healthy teeth.
The idea is to provide videos for parents that they can use to attract their children to spend a full two minutes brushing their teeth.
Advertising campaign-
This was created by the gray Group unit "gray New York" and "wing" of WPP
Designed to help low
In particular, there are advertisements for children of income, both in English and Spanish.
According to a report released by the Centers for Disease Control in May, oral diseases do not affect children from low-income families proportionallyIncome families;
Compared with other children in the general population, the number of tooth decay in these children is almost twice as high as that of the dentist who has not been treated.
The message for the new ad is that children spend too much time watching TV, playing video games or texting their friends every day and they can spend 4 minutes brushing their teeth.
A print ad shows a bulldog in clothing and headwear.
The report says, "The kids will spend 11 minutes dressing up like a princess.
How about brushing your teeth for two minutes?
The ad continues, "brushing your teeth for two minutes now can save your child from severe dental pain later on.
Two minutes, twice a day.
They have time.
"This ad and other ads bring parents directly to the event site 2min2x.
Org with 14 links
Cartoon Network and minutes video provided by my Kazoo.
Activities also include 15-, 30-and 60-
The second TV show is similar to the print advertising information.
The radio advertisement features a fight between brothers and sisters;
The boy asked his mother to "tell her not to copy me" and his sister repeated. The voice-
Over said, "the children will spend 10 minutes imitating what their brothers and sisters say.
How about brushing your teeth for two minutes?
"Sesame Street" created a 30-
The second TV show
Introduce past parades based on its "healthy teeth, Healthy Me" campaign-for the effort.
And a 30-
The second TV show with a character
Including teeth, Tooth Fairy
From DreamWorks animated film The Rise of guardians.
Peggy Conlon, executive director of the advertising commission, said the campaign was important because oral health issues "were not receiving much attention ".
She also predicted that the proposal for the campaign would be widely adopted as the devices were "new E-nannies ".
They also allow low
Income families use the Internet, she said.
Rob Baiocco, executive creative director at Gray in New York, said the agency deliberately avoided anything "terrible ".
"We want this to be a positive thing and we don't want parents to ignore this message.
Oral pain is the motivation behind all this.
"No parent wants his child to suffer," he said . ".
The event received mixed praise from health and advertising experts. Dr.
Dolrudee Jumlongras, a pediatric dentist and lecturer at the Harvard School of Dentistry, called the sport a "good start," but said it should also focus on actual brushing techniques, which she said was "very useful ".
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View all New York Times newsletters. Hal E.
Hershfeld, assistant professor of marketing at New York University's Stern Business School, said that if the campaign provided more than 14 videos, it would be more effective if the alliance behind it supported the development of a cheap electric toothbrush for children. minute timer.
He also questioned whether time
Hungry, stressed parents can take 4 minutes a day to monitor their child's dental habits.
Again, Jay.
Winsten, director of the Center for Health Communication at Harvard School of Public Health, said the campaign relies on parents to play videos regularly to encourage good dental habits, this could be "a huge demand for stressed, single people
Parents and families.
"We can no longer afford the luxury of creating a series of disconnected activities, each of which addresses a fraction of what is needed for healthy child development.
"What is really needed is a unified movement about developing healthy children," he added . ". Dr. advertising
David shatcher, Bill Clinton and George W.
In a report published in 2000, Bush said the "silent epidemic" of dental and oral diseases is affecting some people.
The report also said: "Those with the worst oral health are poor people of all ages, and poor children and older Americans are particularly vulnerable.
In addition, the report said that poor oral health will affect children's ability to learn and develop themselves.
Speak with respect and proper.
According to a study published in the Journal of the American Dental Association, it is also associated with obesity, diabetes and heart disease in the long run.
2000 of the reports found that 18% of children aged 2 to 4 had tooth decay, and in 24% of the surgeon's reports this number has climbed to 2011,200 for 0 years, 52% of children aged 6 to 8 had tooth decay, compared with a slight increase to 53% in 2011.
A version of this article was printed on page B4 of The New York edition on August 14, 2012 with the title: brushing your teeth until Scooby
Du said it's time.
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