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British Airways apologized to a man who said he was forced to buy a promotional tweet just to get the airline to help with the baggage his father had lost.
Twitter user Hasan Syed vented his frustration on Monday by tweeting "don't fly @ BritishAirways.
Their customer service was terrible.
Saeed said he bought the tweet himself through the website.
The service advertising platform, which costs $1000, said the airline lost his father's luggage on a flight from Chicago to Paris, and he wanted to stress the airline's slow response to his customer service complaints.
The sponsored tweet was aimed at 300,000 fans of the airline, but soon spread on the Internet, and the media learned about his story.
British Airways responded to Saeed's complaint on Twitter on Wednesday, apologizing for the delay, saying the package will be delivered today.
"We apologize for the inconvenience caused to our customers.
We have been in touch with our customers and our luggage will be delivered today, "said a British Airways spokesman.
On Wednesday, Syed posted on his Twitter account, saying that his Twitter got a 76,000 impression on Twitter-
He said he was satisfied.
Airlines have successfully used social media platforms such as Twitter to handle customer complaints, but using sponsored tweets may be the number one in the industry.
Marty St. , after seeing Twitter
George, senior vice president of marketing at JetBlue, said Saeed might start a new trend.