bosch’s bsh plans india-specific products - small household appliances odm

Pvt made by BSH household appliancesLtd.
It is planned to design products specifically for the Indian market in order to occupy more than ten percent of white people --
According to a senior official, the commodity market will be in 2026.
This will be achieved through the brand
He said the introduction and design adjustment of buildings, all categories of products.
"We are still adjusting the design of existing products to make them more suitable for the Indian market," he said . "
Gunjan Srivastava, general manager and CEO of BSH Home Appliances Manufacturing Company.
He said the company is also looking at the gap in the Indian market to launch products that can add value to existing products.
Given the severe monsoon in India, for example, his washing machine is installing a more powerful dryer and is also equipped with equipment to handle voltage fluctuations.
"Something that works in the European market may not work here.
So we are constantly evaluating and innovating . "
In terms of dishwashers, the company is trying to expand the market by organizing the following activities
Demo shop.
"Given the style of cooking and eating habits, the dishwasher has a large market in India," he said . ".
In the case of the refrigerator, even if it caters to the top of the pyramid where the refrigerator sells for Rs.
10 lakh, the company is also keen to solve low
According to him, the market share is 95.
At present, the company has a network of 200 cities and towns, including some shops in first-tier cities.
"We will reach 300 towns by 2011," he said . ".
The South is its largest market.
Bosch acquired 50 of Siemens's equity in the two equal joint ventures, making Siemens a subsidiary of Bosch.
However, the brand remains unchanged in Bosch for a long time
Term license agreement.
The company entered India for the first time in late 1990 and withdrew two years later.
The company returned to India in 2010 and set up an Indian subsidiary and a manufacturing department in Sriperumbudur.
This unit has the ability to build three lakh front lines
After a long-term evaluation of the Indian market, the company has launched four categories of products --
Washing machines, dishwashers, cooling equipment and cooking utensils.
Plan to launch the fifth category now-
Small household appliances.