bosch enters consumer retail space - home appliance manufacturer
Bangalore: Bosch India is known for its technical strength in the automotive market, and with the launch of its first home appliance store in Bangalore, Bosch India has entered the retail segment of Indian consumers.
This is also Bosch's first retail store in the world.
"India is a very different market where you have the concept of a separate brand store.
The concept of Bosch exclusive brand stores is unique globally, "said Michael Steinborn, head of business development at BSH Asia (
Bosch & Siemens Home Appliances Group).
BSH is a joint venture between Bosch and Siemens. Siemens is the largest manufacturer of household appliances in Europe and the third manufacturer of household appliances.
The world's largest manufacturer of household appliances.
Bosch plans to open 10 retail stores in Bangalore, Mumbai, Chennai, Pune and Delhi by the end of next year, and will compete with giants such as Samsung and LG in Korea. we-
Whirlpool, they have gained a huge market share in the past decade.
However, Bosch wants to open up the high-end market in the home appliance sector, a premium of 10% to 15% higher than its competitors.
Last year, Bosch announced an investment of about 50 million euros to establish a manufacturing facility in Chennai for its consumer retail business, which will be put into operation by the end of next year.
Retail stores will also include consumer goods such as garden equipment and DIY (do-it-yourself)products.
Sales in DIY last year were Rs 30.
The company aims to grow its business to Rs 100 over the next 2 years through consumer retail channels and exclusive DIY centers.
"Globally, this is the first store where Bosch home appliances, power tools and safety solutions will be retail under one roof," said Vijay Pandey, vice president of power tools . ".
Two years ago, Bosch entered the Indian home appliance market with a range of refrigerators, dishwashers, washing machines and dryers, but through more organized
Brand of electronic retail channel.
"We have achieved great success in India.
At present, we are the market leader in imported refrigerators . "
By the second quarter of next year, the company will launch a range of kitchen appliances such as range hoods and hobs, in which local players TTK Prestige and Pigeon dominate.