blue star eyes 10% market share in air cooler biz by 2021 - commercial air purifier

Chennai, March 11)Air-
As part of the expansion of the portfolio, air conditioning and commercial refrigeration company Bluestar is strengthening the operation of the air cooler and air purifier business, a senior official said.
Companies engaged in aviation-
B Thiagarajan, co-general manager of the company, said that the air conditioning and commercial refrigeration business has set a target of achieving a market share of ten per cent of the Indian air cooler business by 2021.
Last year, Bluestar expanded its air cooler business product line in a limited number.
After receiving an encouraging response from the public, the company expanded the product's geographic location coverage with nine models.
The air cooler market is Rs 1,800 (in India).
It has the potential to rise and does a good job.
We are expanding it. that business).
"Our goal is to reach at least 10 per cent of the market by 2021," Thiagarajan told reporters . ".
The company has "expanded" its scope and "strengthened" its distribution network, he said.
"We will promote our products.
There will be some (marketing)
"So is the campaign," he added . ".
When asked if the company had developed an investment plan under the air cooler business, he replied, "no significant investment is required.
"This is a sheet metal product ".
In the air purifier business, he said Blue Star expanded its scope and launched marketing activities last year.
The company launched air purifiers during the festival last year.
High-end models and ranges are expanding to cover all price points of FY18-19.
"We are sure that this product will grow only if it is combined with air --
"Air conditioning or promotion in the business area," he said . ".
"Why is the business sector because people don't sit in the house every day.
They work in an office or in a restaurant or in a car.
"Commercial spaces are places where people gather, such as shopping malls, and air purifiers should be present," he said . ".
Whenever pollution levels rise, demand for air purifiers only appears in Mumbai and New Delhi, he said, with as many as 30 brands in the category.
Thiagarajan said in an inquiry that the industry is growing and that by 2021, the size of the industry will grow from the current Rs 500 to Rs 180.
"Our focus will be on business.
We want to do more in business.
"Investment is not very important," he added . "
Asked if the company is making these air coolers and air purifiers, he said the company has been "outsourcing" these devices.
"The market is very small and we are outsourcing them according to our design," he added . ".
Thiagarajan and company officials here released a new model of 40 inverters to separate air
Can cool up to 30 air conditioners than existing models.