bloomingdale's partners with lg to enter the major appliance market - wall mounted air purifier

Today, Bloomingdale and LG, the electronics and appliances company of "Life is Beautiful", announced that they are working together, the 59 thStreet flagship store in Bloomingdale and Bloomingdale showcase a range of luxury lgsignaturemain appliances and televisions. com website.
Opened in November 19, just in time for the holiday, LG's iconic product line will be located in the home goods department, giving New York City shoppers in Bloomingdale the opportunity to purchase not only the pan bowl pans basin in the store, but also the stove and dishwasher.
This is a bold move by Bloomingdale, which is the first time major appliances and televisions have access to quality retail real estate in their iconic stores and is said to be one of the tourist attractions in New York City, especially during holidays.
When asked about the new storein-
Stores that showcase LG products, Dan Lebo, EVP in Bloomingdale and Gaussian mixture models in the men's and home departments, he said, this is another way for Bloomingdale to seek to "improve customer life through our products.
In other words, for Bloomingdale, it's all about how to improve the luxury lifestyle of your customers.
Bloomingdale believes that they should enjoy a luxurious experience when they cook, watch TV or even wash their clothes.
Bloomingdale chose LG as a partner to deliver it to them.
"This is an exciting, very unique partnership," Lepo shared in an email . ".
"By adding LGSignature products with our strong portfolio of home products, we invite our customers to understand how these products work at home and improve their lifestyle.
Bloomingdale hotels-
LG's partnership has been developing for a while.
LG offers OLED commercial 660-square-
"Carousel @ Bloomingdale" football video wall display of rotating pop-up shop.
In September 2017, Bloomingdale also launched a window display of LG's iconic appliances.
Obviously, interest in LG window displays is large enough to bring LG appliances to the sales area.
At the time, Bloomingdale explained that the window display was to show shoppers new and exciting things in all family categories.
Now, Bloomingdale continues to promise to sell not only new things, but also new ones.
"This partnership also enables us to explore the different types of product lines that our customers are interested in seeing we offer," said LEPO . ". “The shop-within-a-
The store is a beautifully designed space, except that it has-
Inspiring family floor.
It is also obvious that this is a huge opportunity for LG to work with high-
High-end luxury customers shopping in Bloomingdale.
For LG, selling appliances to New Yorkers is more than just another retail door.
"Shop in Bloomingdalewithin-a-
The store allows New Yorkers to find luxury goods in unexpected places-where they have been to find the latest products for luxury goods, "said David Van der Wal, senior vice president of marketing at LG Electronics USA, telling me. The shop-in-
"LG's iconic white gloves concierge service, which will further enhance the shopping experience, will allow shoppers to work with a representative 1:1, who will help coordinate purchases," VanderWaal continued
LG said in its announcement that its signature collection is the ideal product range for Bloomingdale customers to describe them as "ultra-
In addition to the features, advanced products also embody a simple and elegant lifestyle.
"Six LG Signature products will be available in the sales area of Bloomingdale, including TV, refrigerator, washer/dryer, air purifier, double
Oven and dishwasher.
In addition to the stylish and elegant design and the sophisticated features that are worth the use of luxury home appliance brands, I also asked Van der Val LG's iconic product line how to incorporate deeper value --
The drive mentality of luxury consumers reflects the results of YouGov's recent top 10% of the richest consumers (
$10 million in assets and $350,000 in household income)
About the quality they value in the main electrical appliances.
YouGov found that luxury consumers prefer home appliance brands that embody artistry, strength and self. worth.
The LG Signature is well-suited because it combines stylish design and innovative technologies that resonate with the deeper value wealthy customers are looking for, van der Wal said.
"To some extent, all of our products help support every desire of our consumers, even the most discerning shoppers can be filled with explanations about their decision to buy LGSignature products for their home.
Artistry of design and function 77-
The inch LG Signature oled TV shown on Bloomingdale's is "thin wallpaper", so it can rest flush against the wall.
But van der Waal says the TV itself is a piece of art and when it's off it's a black canvas that shows a bigger color range when it's on.
"Oled TV reinforces the viewing experience, reproduces the movie experience that filmmakers want, and really brings radiation art into your home," he explains . ".
The ability to achieve advanced functionality performance is state-of-the-
Van der Waal believes that the art technology built into each LG Signature device distinguishes this range.
He pointed out that the four wash dishwasher is "synonymous with power" because its stainless steel technology has multiple functions
Sports spray arm "cleans every corner and gap from champagne glasses to pan bowl pans basin.
Because I'm worth it.
It's worth looking for a brand that complements this.
Van der Waal points to the door of the shooting rangein-
As an example of the customer's emphasis on himself, the door refrigerator.
It has a glass panel on the door that allows to see what's inside after two times
Tapping the display and opening the door is done with a simple slip of the foot on the floor-mounted sensor.
Overall, van der Waal says LG's signature collection meets the strict demands of luxury consumers on their own.
"With our brand, they know they won't sacrifice any elements --
"They can design art, minimalist designs that fit their style, while incorporating powerful technology and functionality into their homes," he continued . ".
Although neither company commented on further expanding the partnership between Bloomingdale and LG, it is fair to speculate that if the original storein-
Both brands of stores have been successful and more of the 35 stores in Bloomingdale are likely to show up.
As Sears goes bankrupt and the big stores close, brumingdale's sister Macy's may be looking to fill in the electrical gaps left by various stores, that is, with the closed Sears stores
It could also be a way to effectively take advantage of the empty space that was announced yesterday to hang out in some of its stores.
After all, the idea that Bloomingdale once brought LG into a premium store is the same (
"Adding LGSignature products to our strong home product portfolio allows our customers to explore how these products work at home and improve their lifestyle ")
It also applies to Macy's.
LG has a wider and more affordable product line of major appliances, and may be involved in these areas.