big tech needs to throw out the old business playbook - large air purifier

I wrote from the graves of the Gulf region that have been shrouded in wild fires in Northern California for the past week.
When the air purifier buzzes, I'm trying to remember how many things to be thankful for during this Thanksgiving week.
There are families, friends and colleagues, there is peace and prosperity, at our fingertips, there are many almost magical internet services, so that we can almost access the entire store of human knowledge, get in touch with 2 billion people around the world and get anything we want with just a click of the mouse.
And, of course, Google, Facebook and Amazon, the three companies have been heavily criticized in the past few weeks.
Google's own employees protested that Google paid $90 million to Android founder Andy Rubin, who left Google on credible allegations of sexual misconduct. Amazon. com Inc.
Declaring Alexander Virginia and Queens, New York, the dual location of its second headquarters was only widely condemned by newspaper editorials and politicians, because they improperly extracted $2 billion in financial concessions from the local government, they did not honor their original commitment to provide 50,000 jobs in a city.
And Facebook.
Of course, after a New York Times report accused senior management of being slow to move, all sides were hit.
The company responded to Russian intervention and hired an opposition research firm to weaken political opponents and shift blame to rivals.
The cumulative effect of each debate has created a staggered effect in Silicon Valley, which for some people has exacerbated the end of the world in technology.
But it also highlights how thoroughly our tech giants have lived in the past, in an era where they can ruthlessly grab every advantage while shaping their own favorable narrative.
At that time, getting incentives from the government, giving bonuses to executives accused of misconduct, and hiring opposition research firms seemed to be very good business strategies.
Now, they are part of a week-long news cycle and protests by employees around the world.
Executives of these companies should be held accountable for miscalculation.
The challenges faced by these companies do go beyond their leaders, and their business philosophy is largely welcomed by customers.
But things are changing.
Amazon, Facebook and Google are now defined by their own success.
Each one is firmly embedded in our society, affecting the outcome of democratic elections, the mental health of users and the local economic conditions in which they operate.
Very few companies in history have had this effect, as the old saying goes (
Great Stan Lee-and Voltaire)
"The power of power brings great responsibility.
"Technology companies have been operating in the traditional business model.
It's time to throw this dusty manual out of the window and give up those development incentives, gold parachutes and PR companies that have dabbled in the art of dark political manipulation.
The tools that used to work very well are now forced.
If our tech giants evade government scrutiny in order to scale up, they may be further affected.
They already have enough to thank.
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