apple takes a bite out of israel's high tech scene - what's the best air purifier to buy

Johny Srouji's meeting room with us overlooks hi-
Science and Technology buildings in Hertz.
Placed on a white table, as if at a complex military ceremony, it was Apple's brightest gadget released last year: iPhone 6 s, iPhone 6 s Plus, iPad Pro and new MacBook-
Align side by side with accurate intervals.
Apple's late founder, Steve Jobs, is known for his obsession with aesthetics, and he may be proud.
"Apple's core values have remained the same since the Jobs era," Srouji told us . ".
"Apple's value first is to provide customers with products that enrich their lives. The best way is to use beautiful designs, the best hardware and the best software.
We have mastered all of these areas to provide the best possible experience.
This is what makes us unique.
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Photo: Israeli CEO ahalon took us to visit the shiny new building in Hertz, which seems to be the product envisioned by a designer of the company: the leading colors of corridors, offices and compartments are white and transparent.
Some transparent partitions can see scrawled charts and equations, but in addition to that, the work area is arranged in perfect order and almost evokes a sense of sterility.
Huge close-up on the wall
Photos of Iphone, Apple ipad and Apple Watch are almost pornographic photos.
The staff is sitting in the "block ".
"There are four compartments in each block.
Like Apple's gadget design, Apple's compartment design is not accidental.
They are planned after a long and rigorous process, including the establishment of analog compartments designed to test the optimal height of partitions separating them --
Low enough to encourage collaboration, but high enough to keep privacy and quiet.
The plants at the top of the compartment were merged, breaking the dominant white.
Apple is very proud of its environmental value.
One side of the central space of the building is actually a huge wall, 20 metres high, with living vegetation on it.
This wall is a challenge for local gardeners and requires a unique approach.
At the center of the space is a huge screen that is used for public displays of the famous Apple product launch.
It is hung with tall bridges connecting the glass floors of two parallel parts of the complex.
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Photo: Yuval ChenOne's branch of this fact is that a few months before the rest of the world, Aharon and his men were exposed to Apple's deepest secrets
It plans to launch the next device.
"We have been working here to design products that were announced only from 2017 to 2018," he said . ".
These devices, any gadget lover will see, are located in Hertz, in the lab on the first floor, a few feet away from us, um --
Behind the black curtain.
We guessed: "The curtains are for us . "
Aharon laughed: "No, no, it's always there.
"It turns out that the Israeli team has played a particularly important role in planning and developing storage components (such as the memory of the iPhone)
The location where music files, images, and messages are stored.
Yes, Apple Israel is already developing storage components for the next iPhone, which could be released in the fall of 2016.
Apple said that storage elements are particularly important for creating a good user experience: for example, it is possible to shoot a fast image sequence on the iPhone without delay, and the information stored in memory will be saved for many years, will not be damaged.
We visited the lab where the company's engineers tested the life and reliability of sensitive components.
Among other things, they use special ovens, in which they speed up the erosion process of memory components and take them to the edge of their service life to test their durability.
"One of the greatest things we do at Apple is to make everything simple," Sruji later told us in the conference room with an array of iPhones and iPads.
"The experience is very simple for the User: press the button to take a photo.
Behind the scenes, there are many sophisticated and advanced technical operations, but we do not want this complexity to be considered by our customers.
We did it for them.
One thing I learned is that doing something simple can be the hardest.
"Will you continue to acquire Israeli companies and expand your activities in Israel?
"I can't answer this question because all the information about the acquisitions we will make in the future is at our own disposal and I don't necessarily say we will make additional acquisitions.
However, we continue to recruit staff, including those in Israel, and we are committed to the development center in Israel.
"While the question is clearly close to his heart, Srouji refuses to answer questions about how to promote Arab integration in Israel's high-tech industry.
"This issue should be referred to the government," he said . "
Apple is called a coveted employer, although the benefits it offers its employees are not shocking compared to companies like Google or Facebook.
Here you will not find slides, citrus trees in the hallway or exquisite rooms.
The story is this: a very brave Apple employee once dared to ask Jobs why Apple's welfare was so meager.
"My job is to get the share up, so you have the money to buy these things," the boss replied . ".
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