amazon to tap brazil beauty obsession with cosmetics partners - personal care electronics

St. Paul: Amazon.
Three people familiar with the matter told Reuters that com Inc. is recruiting Grupo Boticario and Natura Cosmeticos SA, the leading cosmetics company in Brazil, to sell early for the world's fourth place through its logistics platform developed in Brazil.
The biggest beauty market
Amazon is eager to get a piece of gasoline from Brazil for about $30 (RM119. 91bil)
The cost of manufacturing
Hair care and other personal care products are second only to the United States, China and Japan. The e-
Less than a year after the commercial giant's aggressive cosmetics game's book and streaming video business in Latin America's largest economy turned the company's usual script upside down.
In other markets, Amazon has been focusing on beauty products after years in core areas such as electronics, toys and household goods.
Amazon said in an email
The email responded that in the past five years, the company "held hundreds of meetings with potential sellers and suppliers on its Brazilian business and possible plans for the future ", the company will not "speculate on plans for the future ".
Nature and Boticario did not respond to requests for comment.
Working with Amazon will accelerate the cautious approach taken by major Brazilian cosmetics companies to date with e-commerce companies
They try to protect the profit margin and long-term relationship of traditional sales channels.
Natura has been reluctant to build a network of more than 1 million direct sales "consultants" in Brazil, adhering to the business model pioneered by Avon Products.
In 2014, Natura began offering online sales tools to its independent sellers, with online sales currently accounting for less than 4% of the country's total sales.
A source with direct knowledge of Natura's Ideas said the company had just met with Amazon last week but was still considering its suggestions. Privately-
Boticario relies on franchisees to build a network of about 4,000 stores.
Companies may sell non-
Proprietary products through the Brazilian Amazon platform such as make-
A source, who declined to be named, said he came from the company to discuss ongoing negotiations.
The person said that negotiations between the two companies "recently" began, Boticario "currently" is not intended to sell proprietary brands on the Amazon platform.
So far, Amazon has relied on third
Sell your goods on the Brazilian website.
However, several initiatives this year indicate that the company is increasing its logistics presence in the country.
On February, Reuters reported that Amazon plans to lease a warehouse near Sao Paulo, indicating that the company will soon be able to complete its orders in Brazil.
On April, Reuters reported that Amazon is in talks with Brazilian airline Azul SA to prepare to ship goods domestically, laying the foundation for rapid distribution nationwide. —