Amazon 'one-day-delivery' ad banned for misleading public - electric toothbrush price

Amazon ads about "One -"
"Day delivery" is prohibited due to misleading public.
The company must clarify that some items in its main services are not available next time
After the advertising regulator ruled it was "misleading" consumers, the ads were put on that day.
The online retail giant launched "one-
As part of the Amazon Prime membership, the "daily delivery" service on the Amazon website, but about 270 people reported no delivery received the next day, the Advertising Standards Authority (ASA)
Said in the ruling obtained by The Times.
The ruling, which will be released this week, said Amazon was told to "make it clear that some of the major label items could not be delivered by the next day" and added: "advertising cannot be reappeared in its current form.
In its ruling, ASA said, "explain why they came to the conclusion that advertising is" misleading ":" because consumers may understand this, as long as they do not order delivery too late or on Sunday, all major label items can be delivered the next day through the one-day delivery option, when a large part of the main label items cannot be delivered the next day after one-day delivery, our conclusion is that advertising is misleading.
A spokesman for Amazon said: "Amazon Prime includes One-
Free delivery of millions of eligible items on the same day.
"The expected delivery date is shown before the order is placed and throughout the shopping process, and we work tirelessly to meet this date.
The vast majority of people
Promise to deliver the delivery order on the same day.
"Last year, during the extreme weather that affected all operators in the UK, a small number of orders missed delivery commitments and we supported the affected customers at the time.
"This is not the first time Amazon has been found to violate the ASA rules.
In April, four electronic product advertisements were banned for the use of the suggested retail price of "misleading (RRPs)
And savings claims.
In July 2017, advertisements for televisions, game monitors, laptops and electric toothbrushes listed RRPs and saved up to £ 300.
Each ad received a complaint that the savings were misleading and there was no evidence.
ASA ruled that ads could not be re-featured in their current form, adding: "We told Amazon to make sure that future references to RRPs reflect the selling price of the product in question, and make sure they have enough evidence to prove their savings claim.
"This is not the first time the online retail giant has violated the Advertising Standards Bureau (ASA)rules.
Other examples of Amazon being found to be misleading or violating advertising regulations.
In April, four e-commerce ads on Amazon were banned for using the "misleading" suggested retail price (RRPs)
And savings claims.
In July 2017, advertisements for televisions, game monitors, laptops and electric toothbrushes listed RRPs and saved up to £ 300.
Each ad received a complaint that the savings were misleading and there was no evidence.
ASA ruled that ads could not be re-featured in their current form, adding: "We told Amazon to make sure that future references to RRPs reflect the selling price of the product in question, and make sure they have enough evidence to prove their savings claim.
"In August 2016, the online giant was ordered to clarify its delivery fees for individual products after the advertising regulator found it misleading customers.
After shoppers complained about the cost of Amazon's basic electrical products, the ASA found that items eligible for free shipping were not clear.
The search list shows that the price of the item is 18.
49 and said it was "eligible for UK free shipping" while clicking on the product page would get the same price, but the text was slightly different, "orders over £ 20 are free shipping in UK ".
In March 2015, after regulators discovered that Amazon misled consumers on subsubscription fees, they banned "free trials" of Amazon's main delivery services ".
Direct mail sent to consumers with an Amazon account includes a plastic card that says "30-
The information and letters about the relevant Amazon Prime Instant Video are as follows: "Dear (
Recipient name)
I am sending you this letter because I want you to know that you are eligible to try out Amazon Prime for free. . . Start your 30-
Free trial during the day today, how much you want to see. . .
This is all about it. . .
Xiaowen at the bottom of the letter said: "Unless canceled, the paid subscription will automatically start after the free trial.
"Six people complained that the ad was not clear enough that if a paid subscription was not canceled during the trial, it would be automatically launched and there was no indication of the cost of the subscription.
In July 2013, regulators ruled that Amazon violated advertising regulations and described a book promoting vaccination --free childhood.
The product description of Melanie's wonderful measles says it is meant to educate children about the benefits of illness and how to successfully cure it naturally.
The description wrote: "Today, we are often bombarded with information from vested interests and are afraid of all diseases in order for someone to sell some potions or vaccines, while in fact, history shows that in industrialized countries, these diseases are benign and beneficial to the body according to natural health data.
"On November 2012, after the regulator ruled on the benefits of £ 49, Amazon was ordered to change the wording of its main membership programa-
Service for one year should not be described as "free ".
Amazon said on the UK website: "your things are going to be fast.
Unlimited free-
Same-day delivery of all eligible orders "while the right side of the page says:" one month free trial Amazon Prime: unlimited free-Day Delivery. . .
After a free trial, Amazon Prime costs only £ 49 a year.
"A person complains about a description of a person --
Free shipping is misleading.
The ASA states that if part of the package is included in the overall price, the advertiser must not describe it as free.