amazon finds a cosy spot with large appliance sales - personal care appliances

Bengaluru: As the festival approaches, Amazon's online market in India is nurturing its goal of expanding sales of large appliances.
The company claims 400% years-on-
Due to the sales of air conditioners, washing machines, TVs and refrigerators, the annual growth plan for this category increases installation services and reaches the category.
"In addition to adding other categories such as air purifiers, we currently offer more than 60 products across all of our top brands that will expand step by step during the festival.
We have recently partnered with LG to produce air purifiers, "said Suchit Subhas, a leader in electrical and automotive categories (parts)
Amazon in India
By August, the market will also increase installation services for large appliances to 40 cities --
Compared to the 13 cities currently serving it, it's over.
This is part of the promotion of high commodity value (GMV)
Clock Category-
A large part of the sales during Diwali.
The platform has set up 12 special fulfillment centers (FCs)
Earlier this year, Flipkart, a rival to TV and the big home appliance category, expanded the supply chain, including 10 FCs in the category.
Amazon India also plans to increase the number of free scheduled deliveries from the current 45 cities to 51.
According to market reports, furniture, toys, personal appliances, small and large household appliances and other categories grew steadily by February. March of 2017.
"In the upcoming festival, fashion, beauty, personal care and home appliances will be the other focus categories," said Satish Meena, "Senior forecast analyst at forrester Research said in an interview with ET earlier.
Recently-
After Amazon's large-scale sales event in India on August 9-8, the large home appliance category increased 10 times than usual, and the overall growth rate of the TV segment was 15 times.
The platform also offers free EMI options on credit cards, in line with simple financing options and swap options.
"In our average large home appliance order, nearly 30% of the orders use the swap option, where they get an exemption for the old model," Subhas said . ".
Simple financing options and cash
Subhas added that Amazon payment-driven support will play a strategic role in the growth of this segment.