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Chennai: as urban air pollution intensifies, the space for innovation will only grow larger for white home appliance manufacturers.
From smart purifiers that can be controlled from mobile devices to purifiers that can repel bugs, companies like Eureka Forbes, Blue Air and symphonies are moving from providing regular vanilla machines to feature-equipped devices.
"Most air purifiers on the market are either imported from abroad or are ion generators sold as purifiers.
These factors do not affect the climate and environmental conditions of our country, "said shaak Sinha, a marketing company in Eureka Forbes held by shapoki panloki.
The company and Breezometer-
An analysis company that provides insights on ambient air quality.
Using breezometer, through the app, the user will know the air quality of the purifier 500 away from the installation.
The purifier takes into account lifestyle and family residents, Sinha added.
"If there are morning walkers at home, then the ambient air quality outside at that time can be checked by programming.
"This is also a factor in the vulnerability of older people and children," he said . ".
As sales doubled, the company had a purifier for RS 8,990 and focused on the residential sector.
According to a report from 6 Wresearch, India's air purifier market is in a very early stage.
The air purifier market is expected to grow at a compound annual growth rate of 30% in 2017-
23, according to 6 Wresearch.
It contradicts its core interests. e.
Clean indoor pollutants, the market is currently driven by the media on the density of outdoor pollution.
This has stimulated the overall market, especially the first-line market.
According to the report, Delhi has contributed more than half of the market share in cities across India.
Symphonies Ltd, based in amudabad, is relying on this growing awareness.
The company has more than 35 air coolers, of which 16
17 models with I-Pure technology.
"The Cooler is equipped with different filters including antibacterial filters, odor filters, dust filters, allergy filters and PM 2.
5 wash the filter, which maintains air contaminants and delivers cold air in pure form, indirectly acting as an air cooler air purifier, "said Chandradip Paitandi, senior manager
Symphony, marketing
The company has also introduced the "touch range" of I-Pure technology and other features (such as digital touch screens, voice aids, mosquito repellent, etc ". For Unilever-
Acquired Blue Air, IOT, which entered the Indian market in 2016-
Smart Air purifiers are one of the best-selling products that can be controlled from remote locations via the app.
As one of the indoor purifiers, Sense is designed to purify air in rooms up to 200 square feet per 12 minutes using the company's patented HepaSilent filtration technology.
The purifier accesses information from the remote Blueair-aware air quality monitor on the app, which can automatically adjust the speed of the induced airflow or allow manual control.
"These products have found buyers in a slightly affluent or upper-middle class, although purifiers in the lower-priced blue category also help with sales," said Girish Bapat, sales director, South-West Asia, blue sky.
To speed up sales, the Swedish company is considering a low
Terminal products catering to the mass market segment.