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New Delhi: An industry is growing as concerns about air pollution intensify.
Until three years ago, the air purifier was still a rare commodity, bought mainly by people with respiratory diseases, and has now become a "sunrise" industry, with sales increasing by nearly three-
Fold in two years.
Air purifiers are increasingly resonating with buyers, prompting companies
From multinational companies to local manufacturers
To provide products of about Rs 7,000 to almost Rs 1 for machines capable of handling even minor contaminants (up to 0. 1 microns)
Dangerous gas.
"The level of pollution has risen sharply over the past few years, which is worrying.
Ahraaz Khan, director of construction technology marketing at Honeywell, told TOI: "We are currently witnessing a lot of demand because consumer concerns will rise at this time of year . ".
Companies that offer air purifiers now include Dutch multinational Philips, Dyson in the UK, Blue Air in Sweden, Honeywell in the United States and Samsung in South Korea, in addition to Kent, Javier and aquide, among others
As expected, the biggest market for air purifiers is in northern India, where there is a lot of the worst air
Polluted cities in the world
These cities include Delhi, Noida, Ghaziabad, Faridabad, Jaipur, Kanpur, Varanasi, Lucknow and lugiana, many of themAQI)
More than 400, even with Diwali-
This further increases particle emissions.
Still to be celebrated.
Healthy AQI levels are 0-according to global standards-
50, which is still considered manageable when below 100.
Officials say demand is also growing in cities outside North India.
"In Bangladesh, there is a situation of pollen allergy, while in Mumbai, subway construction and general vehicle pollution are increasing dust," said Honeywell's Khan . ".
Philips was one of the first companies to enter the market.
"Although buyers came from wealthy areas earlier, there was even a middle class --
"It's a first-class consumer now," said Gulbahar Talani of Philips India.
Before launching the product, Dyson's engineers spent some time at home in India --
To understand the local problem, the company is now setting up a research and development laboratory here.
"India is an important market for us and has great potential," Jack Dyson, chief engineer and board member, said at the company's product launch in February.
Arvind Chabra, national head of Blueair, said that with the outbreak of asthma, bronchitis and other respiratory problems, people are increasingly choosing air purifiers.
"Believe it or not, but for nearly 80% of the year, the air quality is not good," Chabra said . ".
Blueair not only focuses on the residential area, but also sells products to schools and corporate offices.
"We still don't have enough air purifier standards in India, and we don't know much about problems such as clean air delivery rate (CADR)
This tells you the best size of the purifier you need for each room.
Saurav Katyal, director of Samsung's consumer electronics business in India, said demand grew rapidly and sales figures were almost three times that of three years ago.
"This year, we expect this number to be twice as high as last year's sales," Katyal said . ".
As the market expands, Samsung is expanding its product range and retail business for air purifiers.
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