2016: the year the car industry's revolution moved into top gear - home appliances manufacturers in china
This year should dispel the doubts that the automotive industry is experiencing a technological revolution.
The fusion of traditional motor manufacturing and new digital technology has been moving slowly on gears for several years.
But in 2016, things peaked.
A series of deals, strategic announcements and investments have even left some experts wondering if the bubble is growing.
Martin Benecke of Frankfurt said: "Manufacturers have finally really understood the need for change --"
Analyst at IHS Automotive.
"They saw a competitive threat from Google and Apple.
"They know they can't respond by doing anything on their own, so they have to form alliances and partnerships," he said . ".
Almost a week has passed, no new taxi reports
A connected partner
Another advance in driverless technology.
"Automakers have basically followed the same business model since 100," said Phil Harrold, a car partner at PricewaterhouseCoopers . ".
"Technology companies know it's a market they can enter and destroy. "Old-Manufacturer of old-fashioned original equipment [
Original equipment manufacturers]
"I realized that they have to accept technology and new services if they don't want to become irrelevant," he said . ".
When the German giant Volkswagen announced a massive layoff plan of 30,000 people in November, there was less and less attention to the 9,000 jobs it has created under its "future agreement" strategic commitment. driving cars.
Volkswagen was involved in the diesel emissions scandal, but that gave the company the power and cover to start changing direction, or it could take years, Benecke said.
As the saying goes ~
Never let a good crisis be wasted.
In the future, there will be fewer engines and gearboxes made by Volkswagen, and more batteries, sensors and software.
The survey shows that consumer attitudes have also changed, although there is still a special unease about the introduction of driverless cars.
Still, Martin Briggs, senior consultant at Frost & Sullivan, said doubts about the feasibility of the new transport technology are being replaced by a real understanding of its potential.
There is now evidence that consumers are delaying the purchase of cars due to the growth of taxisCar call and car
Shared Services, he said.
Briggs recalled the red flag security law at the end of the 19 th century when people were asked to walk before a revolutionary new machine --the motor car.
There are many flags flying about future transportation services.
"But people now see it become a reality," he said . "
Millennials no longer think it is necessary to own cars, while older generations think taxis --
Cars and driverless technology are the way to keep them moving, says Briggs.
Over the years, automakers and technology companies with different cultures and speeds of development have been suspicious of each other.
Now they see each other as a potential partner, not an opponent.
This shift was evident at the beginning of the year.
The North American motor show, held in Detroit in January, was at the Consumer Electronics Show a few days ago (CES).
According to Forbes magazine, CES "is a high mark in terms of the scale and importance of automotive technology ".
12 months later, with the significant growth of Silicon Valley giants Apple and Google, 2016 has endedowner Alphabet.
The former confirmed for the first time that it was developing driverless cars.
The latter announced the establishment of an independent company, using its already advanced transportation and autonomous technology.
In the books of January and December, there were some important transactions that highlighted the new adaptation --or-
Mold methods throughout the field of motor manufacturing.
GM bought a small three-year-
The old San Francisco company specializing in autonomous driving technology and Cruise Automation costs more than $ 1bn.
GM also invested $500. demand taxi-
Uber's rival, Lyft, reportedly tried to buy the company for $6 bn.
Fiat Chrysler motor co-operates with Alphabet to develop autonomous vehicles.
Driving a minivan
Ford's chief executive, Mark Fields, now refers to the company that made the first Volkswagen.
Vehicles produced as "mobile service providers" go deep into the Internetcar technology.
This includes investment in San Francisco cloud.
Software and data analytics, which is headquartered in Pivotal, also has a stake in Microsoft.
Ford's growing research and development in Silicon Valley is testing connected cars in the UK that can communicate with each other and help speed up travel and reduce accidents.
Meanwhile, Jaguar Land Rover, which is testing internet-like technology in the UK, has launched an independent startup.
Develop Smartphone apps and on-Demand service.
You may not need to buy a Jaguar or Land Rover in the future.
When you want it, you can access the car you want through your smartphone.
And more. many more -
During the year, deals were rushed to gain a competitive advantage or recover ground.
In China, Didi travel technology took over Uber's taxi
It also received investment from Apple 1bn.
Shanghai Motor Company, China's largest carmaker, has released its first Internet it claims
Rongwei RX5, an interconnected car with YunOS operating system (
For mobile phones)
Owned by Alibaba, Alibaba is more famous behind a huge online market.
There is a technical grab.
"The challenge of competition has inspired competitors to take action," said Martin Briggs of Frost & Sullivan . ".
"The challenge for the auto company now is (and tech firms)
"This is how they use their systems globally," he said . ".
"Cooperation is the key.
"He expects more of this to happen in 2017, but he specifically expects that the investment in artificial intelligence systems will increase and major car cities will expand --Sharing scheme.
But this requires a liquidation.
All consumers need is so many taxis. Car call and carsharing apps.
"Eventually some integration is needed," said Briggs . ".
In 1908, the Ford T-car ushered in a mass-market industry, whose core has remained unchanged for the past few decades.
But with the death of the internal combustion engine, and the imminent end of large-scale private ownership, it seems that more and more people think that 2016 is the year for some of the major players to lay the foundation for the new era.